Local Boutique Proves Revenue Can Still Be Made by Combining Creativity with Green Advertising
GREEN BAY, WI – Strawberry Fields Design, Inc., an award-winning graphic design and website design firm, has been ranked among the top 15% of designers in the nation by the 2011 Go Green Advertising Awards for its creative and eco-friendly promotional materials for FuzziBunz®. The Gold Award was received in the Retail Design category, judged by a diverse panel of marketing experts.
Go Green Advertising Awards (GGAA) is the nation’s premier advertising awards program that exclusively recognizes outstanding creativity in advertising while being more conscientious towards the environment. GGAA Program Coordinator, Melinda Lucas, noted that the number and quality of entries exceeded the organization’s expectations. Only promotional materials that were produced using sustainable and/or green advertising efforts in 2010 were eligible to enter.
Addie Sorbo, Strawberry Fields Design’s founder and graphic and website designer, is proud to receive this award. “Strawberry Fields Design understands the importance of being green. We strive to design the most effective marketing materials without producing much waste. We recently created a brochure that was printed locally on locally made paper – 100% recycled fiber made with 100% certified renewable energy. We always try to use recycled papers and do simple things like send out proofs and invoices online. We’ve also integrated the web into more marketing campaigns, sometimes eliminating printing all together. It’s great partnering with businesses like FuzziBunz®, that share our same view.”
The creation of FuzziBunz®’s marketing materials was no exception. Tereson Dupuy, CEO and Inventor of FuzziBunz® is proud to have Addie and her company on their team. “The Strawberry Fields Design team are so creative and are lovely people to work with,” touts Ms. Dupuy. “They completely rebranded our product and helped us increase our brand recognition tenfold. They are truly an asset to FuzziBunz®!”
FuzziBunz® is the creator and seller of modern, eco-friendly and reusable cloth diapers. Its patented design ensures babies stay dry and comfortable and is adjustable to fit children of any size. The marketing materials created for FuzziBunz® include: website advertising design; packaging; print and trade show design; logo design and most recently print designs for the diapers themselves. You can see the work at www.strawberryfieldsdesign.com.
About Go Green Advertising Awards
The Go Green Advertising Awards (GGA Awards) is the most elite, national-level advertising awards program developed specifically for the promotion of green-themed products and services. Advertising agencies and organizations in the past several years have begun producing campaigns promoting their choice to do business in a more eco-friendly manner. The GGA Awards recognizes excellence in green advertising efforts.
About Strawberry Fields Design Inc.
Strawberry Fields Design Inc. is a boutique marketing communications firm. They take a strategic approach to providing unique graphic and web design services—specializing in captivating and capturing the female audience. The firm designs and develops a broad array of print and digital marketing collateral, including websites, logos, corporate identity, brochures, annual reports, magazines, advertising materials, and social media. Located in Green Bay, WI, Strawberry Fields Design was founded in 2006 by award-winning graphic and web designer, Addie Sorbo. To view their portfolio and learn more about the firm’s services visit: www.strawberryfieldsdesign.com.
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