Strawberry Fields Design Wins ADDY Award for Poster Design
GREEN BAY, WI – Strawberry Fields Design, Inc., wins ADDY® Award for the University of Wisconsin – Green Bay Performing Arts Cabaret poster design.
The American Advertising Federation, a not-for-profit industry association, conducts the ADDY® Awards through its 200 member advertising clubs and 15 districts. It is the world’s largest advertising competition, and the only creative awards program held by the industry for the industry.
Strawberry Fields Design was honored with a Silver ADDY® in the Advertising for the Arts division.
“The performing arts are dear to me, and I just love the challenge of trying to capture the essence of a musical or play in a poster and other marketing communications,” said Strawberry Fields Design president, Addie Sorbo. “Partnering with UW-Green Bay Theater on their promotional materials for Cabaret was a lot of fun. Cabaret is a Broadway musical—set during the beginning of Nazi Germany—so I tried to incorporate the glitz and glam of the club along with the contrasting dark themes.”
“The performance at the Weidner Center blew me away. It was wonderful to play a part in this production.”
The local ADDY® competition is sponsored by the AAF Fox River. Sorbo accepted her firm’s award at a ceremony April 28 at Lawrence University’s Warch Campus Center in downtown Appleton.
About The AAF ADDY® Awards
The American Advertising Federation’s (AAF) ADDY® Awards honor excellence in advertising and cultivate the highest creative standards in the industry. With 55,000 entries and three separate judgings, the ADDY Awards are the world’s largest advertising competition and arguably the toughest. Each fall the competition begins at the local level with the over 200 AAF member clubs nationwide. The local winners advance to 14 district competitions, and those winners advance to the national finals. Less than one percent of entries receive a national ADDY® Award.