Strawberry Fields Design Founder Joins Faculty at UW-Green Bay

GREEN BAY, WI – Addie Sorbo, founder of Strawberry Fields Design, has been hired as lecturer in Arts and Visual Design at the University of Wisconsin-Green Bay (UWGB). She began teaching Graphic Communications courses during the Fall 2008 semester.

With plenty of real-life experience behind her and a bevy of 21st-century tools at her disposal, Sorbo is excited to reach a new generation of graphic designers.

“The fundamentals really haven’t changed, but the way they are taught is different,” she said. “We have a lot more technology today.”

Sorbo’s experience—ranging from website design to creating logos and designing for print—allows her to use real world examples to illustrate design techniques and philosophy. And that ability to both “show and tell” about the exciting world of graphic design gives students more than just textbook lessons.

“They appreciate that I’m actually working in the field,” said Sorbo.

Her professional experience also allows her to assist students in getting hands-on experience. “Some of my students are interested in freelancing, and I’ve been able to help them with that,” she added.

Sorbo is thrilled to be returning to her alma mater in this role. She graduated from UWGB with a degree in Communications and the Arts, with an emphasis in Environmental Design.

“I love that I can go back and teach the classes that I took when I was in school,” Sorbo said. “It’s an excellent way of ‘giving back’ to the school that helped me in so many ways.”

Sorbo previously served as Adjunct Instructor of Art in Spring 2008 at St. Norbert College in De Pere, Wis., where she taught Computer Graphics and Advertising Design.

“I really loved teaching and hoped to be able to do it again,” Sorbo said. “This experience at UWGB further allows me to not only work with the next generation of designers but also to refine my skills and to be a better designer in my firm, Strawberry Fields Design. I think it’s a great opportunity.”

University of Wisconsin-Green Bay website: www.uwgb.edu