Beer Branding & Label Design: Hop Yard Ale Works
We collaborated with Appleton's Hop Yard Ale Works, a craft brewery known for its small-batch ales and wood-fired pizza, to create a striking line of labels that capture the unique personality of their beers. With playful names like Driving Miss Hazy, Riwaka-Waka-Waka, Flight of the Nectaron, and Here’s My Number, Call Me Hazy, the labels demanded equally engaging designs. We delivered with vibrant, full-color artwork enhanced by specialty print finishes, including soft touch, high gloss, metallic accents, and tactile elements that add a dimensional, touchable quality to each label.
Strawberry Fields Design Wins American Advertising Award for Hop Yard Ale Works Beer Label Design
“At Hop Yard Ale Works, we believe every beer has a story, and Addie at Strawberry Fields brought that story to life in an unforgettable way. This award is a testament to her talent and the power of great design in shaping how people experience craft beer. We’re thrilled to see her work recognized on such a prestigious stage.”
