Public Awareness Social Media Campaign: Flush Fighters

“Flushable” wipes are becoming increasingly popular – and are causing backups in homes across the U.S.  These wipes should be disposed of in the trashcan, not the toilet. We partnered with NEW Water, the Brand of Green Bay Metropolitan Sewerage District, to help raise public awareness about what should and should not be flushed.

We rallied to create an army of “Flush Fighters” – residents willing to take the Flush Fighters Pledge and fight for our pipes. The Flush Fighters campaign was promoted on social media. Development of the campaign included project management, a photo shoot with models, creation of props, copy writing, photo editing, and design of print and web artwork. #flushfighters