Strawberry Fields Design Wins American Advertising Award for Hop Yard Ale Works Beer Can Design
GREEN BAY, WI – Strawberry Fields Design, Inc., wins 2025 American Advertising Award for Hop Yard Ale Works Label Design.
The American Advertising Federation (AAF), is the advertising industry's largest and most representative competition, attracting nearly 35,000 entries every year in local AAF competitions. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising.
Strawberry Fields Design was honored at the AAF Fox River, Wisconsin’s local chapter, with a Silver American Advertising Award, a.k.a. “ADDY Award” in the Sales & Marketing: Packaging - Campaign division.
“At Hop Yard Ale Works, we believe every beer has a story, and Addie at Strawberry Fields brought that story to life in an unforgettable way. This award is a testament to her talent and the power of great design in shaping how people experience craft beer. We’re thrilled to see her work recognized on such a prestigious stage.”
“It was a pleasure working with Hop Yard Ale Works on their beer can design branding,” said Strawberry Fields Design creative director, Addie Sorbo. “We collaborated to create a striking line of labels that capture the unique personality of their craft beers. With playful names like Driving Miss Hazy, Riwaka-Waka-Waka, Flight of the Nectaron, and Here’s My Number, Call Me Hazy, the labels demanded equally engaging designs. We delivered with vibrant, full-color artwork enhanced by specialty print finishes, including soft touch, high gloss, metallic accents, and tactile elements that add a dimensional, touchable quality to each label.”
The labels were printed by Belmark, Inc.
Strawberry Fields Design, Inc., a Green Bay-based creative studio, is dedicated to bringing client visions to life. We partner with businesses across a spectrum of industries, from food & beverage to healthcare, to develop strategic marketing communications that connect with their target audience. Our expertise encompasses brand identity, packaging, web design, and print, with a particular strength in crafting designs that resonate with women. We believe in building lasting partnerships, ensuring every project is executed with purpose and precision.
The local ADDY® competition is sponsored by the AAF Fox River. Sorbo accepted her firm’s award at “WickAd,” a Wicked-themed ceremony March 6, 2025 at Poplar Hall in Appleton.